Since opening in 2019, Tottenham Hotspur Stadium has kept its original name without including any corporate brand through a sponsorship deal.
In the current Premier League season, eight of the twenty clubs have grounds with sponsorship names, including Arsenal and their Emirates Stadium.
When the north London venue first opened towards the end of the 2018-19 season, many anticipated a swift renaming once a deal was struck, but no significant progress has been made yet.
A club spokesperson stated that increasing commercial revenue is crucial to remaining competitive while adhering to financial regulations.
The club emphasized that they will only partner with highly respected brands that align with their values and enhance the fan experience.
